Web Analytics and Reporting

Web Analytics enables you to see:

• How many visitors you’re getting, where they are coming from, how long they stay, where do they go.
• How users engage with your site – are there links on the home page that are never clicked on?
• Which marketing efforts are providing the best payoffs,
• Whether changes to the website are actually improving or degrading website performance – as defined by your goals.

There are many web analytics packages on the market. Google Analytics is a free and very comprehensive web analytics package, providing you with extensive information about how visitors are behaving on your website.

WebThink Solutions specialise in customising Google Analytics, setting up reports and analysing the data to ensure that you are getting the information that you need in order to make decisions.

Kath Cashion recently passed the Google Analytics Individual Qualification with a score of 95%.