Search Engine Optimisation (SEO)
Search Engine Optimisation is the process of driving quality “natural” traffic from search engines to your website. The term “natural” here refers to free traffic and contrasts with forms of advertising on search engines.
There are several aspects to SEO:
- Keyword research – finding the best keyword phrases to drive quality traffic to your website.
- Relevancy – building pages that are relevant to the keyword phrases that you want traffic on
- Site structure – the way a website is built can affect the ability of search engines to properly index your site
- Linking – your ranking on search engines is strongly dependent on the type, location and number of links to your website.
Search Engine Optimisation services that WebThink Solutions provides
- Keyword Research
- Site Audit
- New site planning
- Link building strategies
- Educating in-house marketers