Kath Cashion (BEng, BSc, MBA (1st class hons)) has over 10 years experience in software and web development. With an increasing interest in the broader picture she completed an MBA at Melbourne Business School and has since focused on internet based marketing, predominantly SEO.
"Now search engines are the dominant method for researching solutions to everything there's no excuse for not doing basic SEO right. SEO gets really interesting when businesses are willing to be creative and consider incorporating other elements into their website that will drive links or create more indexable content."
"With my engineering background I love things that are accountable. Getting the right web analytics can show you that SEO was worth the investment, that your email campaigns are performing below industry benchmarks and a fact based way to end website usability arguments."
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